We don’t see much of Coco Rocha much these days and even though she would have been celebrating her newlywed status, a few months ago she was enlisted by the British retail giant John Lewis to font their Spring/Summer 2011 advertising campaign.
We love the 1960’s Mad Men vibe from the campaign (with impeccable set design too). The romantic campaign looks like a glorified dream sequence of the 1960s, and even though we’ve seen one too many Mad Men inspired ad campaign, this one has a touch of elegance that we can’t ignore.
Coco, who’s an avid blogger about her life as a model wrote about how she almost froze to death in the icy winter weather in the little town of Karlovy Vary, Czech Republic. She also had her new husband James shoot a behind the scenes video for her blog, and tells her readers to watch out for some natural thermal springs.
“They are said to have medicinal value and so people travel from all over with these weird little tea-pot shaped cups to drink from the springs,” she wrote. “Look out for that!”
Check out Coco’s own behind the scenes video here.
Images from the John Lewis Facebook Page