We all remember that scene in Sex and the City when Carrie sneaks into the fashion closet of Vogue and discovers a pair of Manolo Blahnik Mary Janes, aka the Campari. Well those modern day icons will be remade into a necklace charm by TOUS, the Spanish jewelery brand, marking the first time the iconic shoe brand has delved into jewelery.
Of the partnership, Manolo comments: “I love TOUS because I feel we have many things in common. We are family-runned businesses, we share Spanish roots and we are both keen on surprising and innovating.”
In reply, Rosa Tous: “I am delighted with the agreement. Manolo Blahnik shoes are beautiful and an amazing mix between trends and classicism.”
The Manolo Blahnik for TOUS charm came about when the man behind the shoes met Rosa at a luncheon in Madrid last summer. Manolo commented on her elegance and the charming teddy bear pendant she was wearing and Rosa replied to say that she would love for him to design a piece for TOUS. The rest of the conversation reportedly went something like this:
Manolo: Let’s do my famous Mary Jane shoe ‘Campari,’ as a charm!
Rosa: I love it! Let’s do it dangling from a gold chain with a diamond button!
No word on how much the Manolo Blahnik for TOUS charm will retail for, but it largely depends on the materials used with sterling silver TOUS charms retailing from USD$69 to $150 and gold retail for significantly more. The charm will be available in all 300 TOUS boutiques worldwide and Manolo Blahnik boutiques from March 2011.
Sarah Jessica Parker as Carrie Bradshaw with the mythical Manolo Blahnik ‘Campari’ Mary Janes
**UPDATE: Check out pictures of charm here***