Alexa Chung named as the new face of Superga trainers

Regardless of her IT girl status who has a super popular Mulberry handbag named after her, Alexa Chung has never seemed to promote many fashion brands. It was just revealed that the TV presenter and style icon will appear in the ad campaign for Superga, an Italian trainer brand who will also mark their 100th anniversary with the ad campaign.

The ad campaign is set to be unveiled next month, so stay tuned! Who are Superga? They’re known for their casual sporty & preppy styles with a chunky rubber sole – similar to the likes of Converse chucks and not unlike the iconic Dunlop Volley’s we know and love (to hate) in Australia.

On a side note, what fashionable endorsements has Alexa had in the past? She is currently the face of Lacoste’s Joy of Pink fragrance, she has appeared in a DKNY ad campaign and has also designed a clothing line for Madewell.