An email arrived in my inbox with the subject line: $35 bag with a 3 month waiting list. That $35 bag is by a brand called Thursday Friday and their Together bag is the bag in question. Why is a canvas tote getting so many orders? Well it could have something to do with the Hermes Birkin-esque print on each side of the bag – include the sides and base. Created by Thursday Friday because:
We realized we were using the shopping bags as proxy accessories and wanted to take them a step further, to have the bag itself declare what’s going on. So we ended up with a surreal design that references luxury but ultimately works as easily as your favorite jeans.
We’ll say it, the surreal design that “references luxury” is more than just a case of referencing the iconic Hermes Birkin bag but admittedly it’s a kind of novel idea.
Would you add your name to the waiting list for a $35 canvas tote?
For your hard earned $35 you’ll snatch up a canvas bag that is fully lined with an inner patch pocket – that bears more than a striking appearance to a handbag that usually sets people back more than tens of thousands of dollars with a much longer wait.
UPDATE Feb 1, 2011: As we suspected, Thursday Friday are being sued by Hermes for:
“simply riding on the reputation and recognition of the Birkin Bag to sell its otherwise generic tote bags. In so doing, Defendant is creating confusion among the public and is putting Plaintiff’s reputation at risk.”
And if one of the comments below is correct, their customer service isn’t top notch either.