One Teaspoon are a brand to watch in the next few months, not only have their ramped up their social media & blogging team (more on that another time) but they are also gearing up to open two new concept stores in Sydney – one in the new Westfield Sydney and another one in the very trendy Surry Hills. But more on that later. We have exciting news to share… up and coming Australian model Bambi Northwood Blyth has nabbed the brands winter 2011 ‘The Wanderer’ ad campaign!
Shot recently in Thredbo, New South Wales by Ben Sullivan, the campaign shows Bambi looking every inch like a nomadic traveller who very much at home in the country side in the One Teaspoon cozy knits and slinky lace pieces. We love the bright pink bra tops, matching perfect with the bushy-browed model’s pink lips.
One Teaspoon’s ‘The Wanderer’ collection will drop in stores in January/February 2011, giving you the perfect opportunity to pop into their new Westfield Sydney store which opens this Friday December 17, 2010 on the Desigers Gallery on level four.
“We really want to shake things up in retail and change the way things are done across the board. We want people to feel like they have an experience in our stores. From the level of service we will be giving to the custom leopard carpet and the skeleton garden courtyard to a Vintage Cocktail dress library where people can hire out amazing vintage frocks that we have sourced from all over the world – it’s going to be pretty awesome,” said Jamie Blakey, founder of One Teaspoon in a release.
And like every other prize winning game show says, that’s not all.
One Teaspoon have signed an exclusive deal with Australian department store David Jones where new concept areas will rolled out in the new year and will see the edgy Australian fashion label (loved by the likes of Rumi Neely of the Fashion Toast might we add) showcased in their seasonal launch shows and catalogues.
Images via One Teaspoon