A|X Armani Exchange adds 3D eyewear to their lineup

In a fashion first, A|X Armani Exchange are adding 3D eyewear to their lineup of fashionable accessories – all the better to watch their Fall 2010 3D ad campaign with (which also happens to be a fashion first). The unisex Armani Exchange 3D glasses were created in the classic 80’s navigator style and should see you shunning those cardboard glasses or daggy goggle style ones you can pick up in stores now. But what about viewing quality? The optically correct 6-base curved lenses with circular polarized technology will allow 98+ percent of visible light through which will provide edge-to-edge distortion-free viewing in a movie theatre environment. And there are a few lens coatings that help minimize distortion and helps with glare reduction.

The A|X Armani Exchange 3D glasses will hit their American boutiques and armaniexchange.com in December with an affordable retail price of $58. If you have a pair of 3D glasses handy, you can watch the A|X Fall 2010 ad campaign featuring Tamiris Souza and Arthur Sales below – if you don’t, we’ve also posted the 2D ad campaign for you.

A|X Armani Exchange: Fall 2010 video in 3D

A|X Armani Exchange: Fall 2010 video in 2D