We didn’t quite believe it when Karl Lagerfeld designed a collection for H&M. Then Stella McCartney, Roberto Cavalli, Viktor & Rolf and Jimmy Choo joined in. Well I don’t think I’ve been as excited about a designer collaboration until this one – Lanvin for H&M. Rumours broke yesterday through WWD and it has since been confirmed by H&M themselves in a release.
H&M is proud to announce that its next designer collaboration will be with Lanvin, one of the most influential brands of the 21st century. Designed by Lanvin’s artistic director Alber Elbaz, and menswear designer Lucas Ossendrijver, the collection will go on sale on November 23 in around 200 H&M stores worldwide. The collection of both womenswear and menswear will be revealed to the world on November 2, 2010, just three weeks before the clothes hit the store, making the launch of Lanvin for H&M among the most anticipated fashion events of the year.
The collection will be unveiled through a special film on November 2, meanwhile we have one where Alber Elbaz talks about how he is translating the Lanvin dream to suit H&M. And that H&M is going high street, instead of the other way around.
“H&M approached us to collaborate, and see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less,” said Alber Elbaz, artistic director of Lanvin. “I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public. This has been an exceptional exercise, where two companies at opposite poles can work together because we share the same philosophy of bringing joy and beauty to men and women around the world.”
Margareta van den Bosch, creative advisor at H&M reveals that the Lanvin x H&M collection will be a luxurious French tradition that is also modern and playful.
“It is very much a Lanvin collection, using their cut and tailoring, with lots of focus on form and details for both women and men. The launch in November is going to be full of wonderful surprises.” .
Are you excited? I am. I have loved every single Lanvin collection since Elbaz joined the French brand back in 2001 and it should be interesting to see more light shed on the Lanvin menswear line.
What do you want to see in the Lanvin x H&M collection?