Alex Perry for Diva, Australia’s fashion showman doing high street jewellery

He’s often called the ‘couture king’ or ‘showman’ in Australian fashion design (design-wise think Alber Elbaz or Giambattista Valli inspired) but whatever your thoughts are, there is no denying that Alex Perry certainly has his network of high ranking fans in the land down under. His gowns often retail for over AUD$1,000+ with wedding gowns often custom made for magazine editors and cashed up women, making them practically inaccessible to his legion of young fans.

Well Perry has something for his long suffering and checking-account-less fans – he’s teamed up with Australian high street accessories brand Diva for a fashion accessory line, aptly named Alex Perry for Diva. With retail prices that start at a low $9.95 to $29.99. Like his clothing, Alex Perry for Diva have that luxe look and feature delicate fabric; swathes of lace and tulle; brilliant embellishments; pearls, diamante, feathers and a signature butterfly motif.

“I wanted feminine and pretty with an edge of contemporary glamour and the fresh, sexy design that diva is followed for. The idea is to bring clothes to life with beautiful butterflies and pretty strings of beads that drape and adorn any gorgeous gown,” said Perry.

Known for their fast-fashion inspired accessories, Diva have stores in almost every shopping centre (and recently launched online shopping) in Australia and this also marks the first high-street collaboration Perry has undertaken.

“Perry girls and divas alike will have jewellery that makes them feel, and look, a million dollars – at a diva price,” Perry adds. “Without giving any secrets away, I am also hoping to see a lot of Alex Perry for diva at Spring Carnival this year.”

Could this mean Perry will be sponsoring a few Australian ‘celebrities’ with his Diva jewellery collection under the swanky tents this Spring?

This is the first of four Alex Perry for Diva collections set to hit stores with the collaboration set to launch in 2010 to 2011.

To be honest, I canโ€™t tell the difference between the regular line of Diva accessories compared to the Alex Perry for Diva collection. We couldn’t make it to the media showings earlier this week so perhaps the range is a lot more lust worthy in real life.

It launches in store on September 1, 2010.


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