Missoni take a slightly gothic twist for Fall/Winter 2010-11 in a short movie filmed by Kenneth Anger, one of the most influential film poets of American avant-garde cinema. The Missoni Fall/Winter 2010-11 runway show saw a slew of Missoni’s walk out in the finale walk, and then they all reappeared in the season’s ad campaign photographed by Jurgen Teller. Needless to say third time is a charm with the movie featuring members of the Missoni family: grandparents and founders, Ottavio and Rosita; daughter and creative director Angela; and grandchildren Margherita, Jennifer and Ottavio Jr..
The artistic film is done in the hallucinatory, soft and dynamic style typical of Anger’s work and is a fresh new look at the Italian fashion house known for their family values. We like.