Roxy snags Alexandra Agoston O’Connor for their spring/summer 2010 campaign

When I think of Australian model Alexandra Agoston O’Connor my first thought is haute couture. The stunning statuesque model has been a regular on the haute couture runways for the past few years, but it never occurred to me she might end up modeling for surf wear brand Roxy. But never say never because here she is in all her adorable freckled glory for Roxy’s Spring/Summer 2010 advertising campaign.

Agoston O’Connor brings another fashion element to the fashion label who teamed up with American designer Cynthia Rowley to design a capsule collection released this northern hemisphere spring. Roxy’s spring/summer 2010 campaign embraces the ideals of a Californian summer – the beach, summer fun and the surf – the ad campaign has us dreaming of summer. Or at least our up-coming holiday to Las Vegas in a few months ;)