Biba to be unveiled at House of Fraser this September

September will be a great time to visit London we think. What with London Fashion Week on and the eagerly anticipated the relaunch of the iconic brand Biba at House of Fraser. Its timely opening on September 9, 2010 will see the brand started by Barbara Hulanicki in 1964 revived by a design team that used the “extensive archive to maintain the passion and energy of the original Biba brand,” commented John King, Chief Executive Officer of House of Fraser. The Biba at House of Fraser collection will consist of three ‘stories’: Luxe, Soft Metallics and a limited edition collection of 10 maxi dresses. It will be available at 35 UK House of Fraser stores and online from September 9, 2010.