Prada launches US online shop

Today will launch an e-store that services the continental United States as well as Alaska and Puerto Rico. Prada consider the region one of the world’s most receptive markets for online purchasing as well as being strategic for the luxury fashion brand’s development and image. The website will also feature content driven currently by the the on-line charity auction of one of a kind prototype pieces, the ‘Trembled Blossoms’ and ‘Fallen Shadows’ original animations by director James Lima and the nine short movie projects produced by nine young directors. Check it out now at – the store will expand to Japan in the coming months too.