Prada’s Autumn/Winter 2010 ad campaign still redefining sexy?

Posted by Helen Lee at 10:02 pm June 28th, 2010 | 1 comment

Prada made waves when they showed their autumn/winter 2010-11 collection using curvier-than-model-thin models on their runway by selecting the likes of Angela Lindvall, Miranda Kerr, Alessandra Ambrosio and Lara Stone to walk their show which aimed to ‘redefine sexy’.

And refined sex appeal is just what their A/W 2010-11 campaign oozes, drawing inspiration from the Mad Men-inspired runway show. Miuccia Prada has also retained some of the ‘curvy’ girls she had walk the runway – Angela Lindvall and Miranda Kerr play starring roles in a campaign which also features Valerija Kelava, Kim Dall Armi, Daria Strokous, Clement Chabernaud, Mark Cox, Sigrid Agren and Mathias Berrgh.

Photographed by Steven Meisel, the models all star in the womenswear and menswear campaign, distinct only by the fact that womenswear is in full colour while the menswear campaign is in black and white.

I love the seductive vibe in the images that feature Lindvall perched on a stool seemingly serenading the crowd. Miranda Kerr, again, shows signs of versatility in this high end fashion campaign – not that looking sexy and seductive is that much of a stretch for one who does it for the big bucks for Victoria’s Secret as one of their main ‘Angels’.

What do you think?

>> Watch a video of Angela Lindvall singing for her supper for Prada’s A/W 2010-11 ad campaign

Images: TFS