British luxury accessory brand Mulberry has been named as the next designer brand to design a limited edition collection for Target America. Known for creating classic ‘IT’ bags like the Roxanne, Bayswater, Emmy, Mabel and the most recent hit, the Alexa, Mulberry has built itself a legion of celebrity fans from Kate Moss to Sienna Miller, Alexa Chung, Emma Watson and Kate Bosworth.
WWD announced that the collection will launch on October 10, 2010 with the limited edition handbag collection called Mulberry for Target. Unfortunately no other tidbits were revealed, but stay tuned.
I must admit I’m a little disappointed at the news of this partnership because I love Mulberry and the quality of their leather goods. A collection for Target and their ‘disposable fashion’ would tarnish the brand’s luxury appeal somewhat. What do you think of the news?