RAFW S/S 2010-11: Zimmermann take a digital look at prints

Australian fashion label Zimmermann are on quite a high lately with the opening of their first New York store last month (which came with a bit of buzz) but the Australian fashion label didn’t disappoint fans with a spring/summer 2010-11 collection, that if compared to their last summer collection had a sharper more futuristic feel.

Entitled The Vanishing Point, the collection told a different story from their last, slightly more hippie, collection. Sure it featured an array of floral prints in black & white, nude, lilac, aqua and sherbet, but the prints were more graphic, digitized and graduated to appear 3D. It was Zimmermann’s new design methods that had us in awe. According to the show notes one look was created by splicing a floral print into tissue-thin strips, interlaced horizontally and vertically into a sleeveless tank dress. Then there were the laser cut dresses layered over contrasting prints that showed unabashed forward-thinking.

For those who know Zimmermann for their swimwear, get ready for horizontal lines, tonal use of print and a touch of vintage appeal with their 1950s vibe. Who needs itsy bitsy polka dot bikini’s when you can lounge pool-side in an array of tops, bottoms and one pieces that are retro yet modern?

The looks were contrasted with a bold bold burgundy-red lip and smooth, fuss-free hair – of course, ghd were behind the look that was sleek and wasn’t about following any hair trends according to ghd Hair Director Sophie Roberts.

“The hair has a simplicity and sophistication this season also taking a cue from the Mania Mania neck collars that we used to tuck the hair into, creating a cobweb like veil of hair that drapes over the décolletage,” Roberts continued.

We love the forward thinking-chic from Zimmermann, fit for pool-side chic that takes swimwear into a new direction.