Launched in 2002 in Australia, Invisible Zinc was relaunched today in London’s Selfridges by Georgia May Jagger and Jerry Hall - presumably as the Australian beauty brand’s newest faces.
Hailing from sunny Australia where sun protection products are a must, Invisible Zinc utilizes the sun protection powers of zinc without the white paint-like look. The mother-daughter modeling pair join Elle Macpherson (who will still be the face of the brand in Australia) as the face of the eight-year-old beauty brand.
Gane Hill were unavailable for comment this evening (and their website still features Macpherson’s image) but if the images on Selfridges Facebook page are anything to go by, we think it’s pretty much a done deal.
Andrea Horwood Bux, founder of Invisible Zinc confirmed to us last night this is the first time the beauty brand has been launched in the UK and Jagger and Hall are their new faces.
This is Jagger’s second beauty role, she was signed on to become a spokesperson for Rimmel London last year. Add to it her recent staring role in Chanel’s resort show and resort 2011 look book shoot as well as the Versace spring/summer 2010 ad campaign, the BFC model of the year is on the up and up – all while she’s trying to finish high school!
[Image via Selfridges Facebook]