As the tribute articles about the life and times of Lee Alexander McQueen dry up (though the latest by Cathy Horyn of The New York Times is refreshingly insightful into the life, mind and friendships of McQueen) we have for you the McQ by Alexander McQueen ad campaign for spring/summer 2010.
And honestly, I don’t quite get it. The esthetic for McQ has always been centred on the fact that it was suppose to be a more youthful demin based line with renegade style – while still being signature McQueen. This campaign featuring unknown models is certainly renegade and all about denim but doesn’t actually say much about the clothes. Check out the lookbook on the McQ website – they just don’t correspond to these images.
What do you think?