The Parlour X boutique is a hidden gem in Sydney’s trendy suburb of Paddington and it seem they’re set to tackle the online world too by bringing their lineup of avant garde and high end fashion designers which include the likes of Commes des Garcons, Junya Watanabe, Balenciaga, Azzedine Alaia, Isabel Marant and Alexander McQueen online. One reason why Parlour X has always been popular with the high fashion fans is because it’s owner Eva Galambos buys transeasonal pieces that translate to an Australian audience and watches her pricing so it’s competitive with what you can buy from overseas online stores – without the international shipping fees and wait.
Why launch an online store now?
“The demand from our interstate clients is far too great to ignore the want for Parlour X to launch a online store,” Eva says. “Some of our most loyal customers have never even visited the boutique!! I make it my mission to buy styles that can not be found anywhere else, giving my customers a truly unique selection”
Meanwhile another Australian online store has encouraged popular Australian fashion brand to come online. Manning Cartell has been a favourite of the glam-party set for the last few years and will be available from The Grand Social next month.
“Since opening our third boutique we have explored the idea of moving our retail business online and feel launching through the Grand Social is a natural progression for us. It allows new and existing customers to access the brand within a new realm.” Gabrielle Manning of Manning Cartell.
Too cool. These options means I may not spend hours calculating exchange rates and shipping times.