Jean Paul Gaultier relauched Ma Dame in an EDP with Agyness Deyn

Posted by Helen Lee at 8:25 am April 1st, 2010 | 1 comment

Jean Paul Gaultier wants to know: Are you glam? Are you Rock?

He’s reviving the fragrance he launched in 2008 in time for it’s Eau de Parfum launch this (northern hemisphere) spring and has a new interactive mini site to boot. Full of fun things like wallpaper, widgets, screensavers, and a Glam’Rock Gallery. But it doesn’t even there, there’s a very special reason to visit the site and show off your glam or rock style – if you’re voted the most Glam & Rock girl, you’ll win a Glam’Rock day in Paris, JPG accessories and a VIP pass for his next fashion show (presumably his September S/S 2011 show). The runner up prizes aren’t too shabby either with the top 5 finalists to be given a photoshoot session with a fashion photographer, while the top 10 finalists will be given the complete Jean Paul Gaultier MA DAME range.

So what are you waiting for? The competition ends on 15 July 2010 so get dressing up and uploading!

Unfortunately the accompanying campaign imagery featuring Agyness Deyn was just updated for the EDP, but the colours definitely look hotter on a black background.