We love a good collaboration, and just quietly have aspirations to learn how to surf thanks to our currently viewing choices of old-school Beverly Hills 90210, the early surfy episodes. So we loved it when we were sent the news that Cynthia Rowley has designed a collection for surf and snow wear brand Roxy.
Cynthia Rowley for Roxy consists of a 40-piece collection of surf, sun and fashion wear and accessories that are perfect for a girl who loves to be active and fashionable. The idea came about when Rowley, an avid surfer herself, met Roxy’s Exective Vice President of Marketing Randy Hild on the beach on Montauk, New York and the idea of collaborating together blossomed.
“The most important thing as a designer is to tell a story, and everything we do contributes to the story,” says Rowley says about her Roxy collection. “This is an authentic and genuine expression of my passion for the surf lifestyle.”
We love the multi-coloured wetsuit, the neoprene ballet flats and and the array of pastel coloured surf wear – perhaps with the right gear we’ll be more motivated to learn how to surf when summer comes around thanks to the fact that we won’t be daunted by the array of wetsuits on the market today.
And for some exciting ‘down under’ news, Rowley is hitting Australian shores (and hopefully our famous surf beaches) next week to launch the collection down under! The collection is priced affordably from AUD$56 to $230 at David Jones and Roxy stores nation wide.
More collections are in the pipeline as Roxy and Rowley aim to push the envelope on mixing function and design.