Lee Jeans recruits Ben Watts to shoot their Fall/Winter 2010 campaign

To those who don’t know him, he’s the brother of Naomi Watts, but to those who do, Ben Watts is a fashion photographer who’s photographed for the likes of Harper’s Bazaar and Polo Ralph Lauren and now the advertising campaign for Lee Jeans. The campaign was created using a combination of Polaroid, digital imagery and coloured tape to promote their ‘perfect fit’ and the youthful fun nature of the brand. It’s not enticing me to buy Lee Jeans, but it’s great to see Watts get some advertising campaign work. [Via B&T]

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