Last week we heard that Lee Alexander McQueen was working on a men’s underwear collection before he died this February 2010, and we have the look book for you. Photographed by Alasdair McLellan, he took inspiration from old black and white abstract photography. We love the tattooed male model on the look book cover with Alexander McQueen and the iconic skull logo on his naked body.
The launch Autumn/Winter 2010 collection comprises of four ranges – Basic, Fashion, Sleepwear and Loungewear. The collection will be available on AlexanderMcQueen.com and in stores worldwide from June 2010 with a swimwear collection set to be launched in time for Summer 2011. Prices range from $52.50 for a basic boxer to $555 for silk jacquard pajamas set.
“We are very enthusiastic about this launch: the development of our menswear is a priority for us and expanding the diversity of products within that sector is mandatory. The underwear line places the brand in a new product and price category whilst maintaining our aesthetic, creativity and quality,” said Jonathan Akeroyd, CEO Alexander McQueen in a release.
“Our collaboration with Albisetti is a long-term project, as we will continue the basics, the fashion range will be updated every season. We will immediately offer a swimwear variation for summer 2011 and further expansion is yet to come.”
To mark the launch, a limited edition Charity Red Boxer will also be released, adorned with skull shaped ribbon embroider detail and a skull waistband. A percentage of the sales will go to various Aids charities around the world.
Details about the Alexander McQueen men’s underwear Autumn/Winter 2010 collection:
The Basic range offers boxers, briefs and vests which will be available in white, black, grey and navy. This includes an all over skull print or plain color, and incorporates a variation of narrow or wide detailed waistband and feature embroidery.
The Fashion series draws inspiration from iconic McQueen prints and details. Updated seasonally to include fresh designs, the range will feature key signatures from past and present collections. The launch collection offers the feather print, x-ray, degradé, and the most recent bone prints.
The Sleepwear comprises of luxury pajamas and boxers and is inspired by the traditional gentlemen of Savile Row. The range is available in a cotton plain color, silk and cotton blue feather print and for a more luxurious feel, a silk skull jacquard, a design already seen in silk accessories such as cravats and ties.
The Loungewear draws on military wear, incorporating lightweight jersey fabrics into long johns and classic Henley tops, and fleece for the hooded asymmetrical cardigans and track pants.
Alexander McQueen Men’s Underwear A/W 2010: Look Book