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Aquascutum’s Michael Herz & Graeme Fidler new creative directors for Bally

Helen Lee March 26, 2010 Comments Off

Who needs press releases via email when you have social media? Bally just tweeted and Facebook’d that they have new Creative Directors, Michael Herz & Graeme Fidler who will following on from Brian Atwood. Herz and Fidler join Bally after a 7-year stint together at Aquascutumn as the womens and mens wear designers respectively.

“After 10 seasons of what has been an “amazing journey” it feels like the perfect time to move on to what will be a fuller international challenge. This is an opportunity to bring together all that we have learnt from our joint previous experiences to an exciting and multi faceted role at Bally,” Herz & Fidler said in a release.

“Bally is a Swiss luxury heritage brand with a huge potential, we will explore what is at the heart of Bally, not just its archives but also its charm, its mentality and intelligence. Together we marry design sensibility and business acumen; we provide each other with mental stimulation as well as emotional support. We feel honored in receiving this position and with complete support from the LABELUX Group we will create a relevant modern vision for Bally.”

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