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“Children who are no longer using diapers can wear Good-Nites to prevent bed wetting. We show Good-Nites being worn as fashionable underwear to show children that Good-Nites aren’t diapers.”
So said Diamond Ogilvy in Seoul, South Korea.
To us it’s just a spoof of David Beckham’s Giorgio Armani underwear ad to flog off Good-Nites nappies as a ‘fashion’ item for children. And the baby is a much better poser than Beckham it seems, just check out that look on his face. Hlarious. What will the ad men think of next?