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Escada hoping to return profit this year; wants to launch menswear and kidswear

Helen Lee January 27, 2010 Comments Off

The German fashion house may have had to file for insolvency last year, but Escada‘s new owners the Mittal Family Trust are planning for a speedy recovering this year by expanding overseas into China, India and Japan as well as launching menswear and kidswear to turn a profit this year or in 2011. “Maybe we can make a profit this year, if not then 2011,” new owner Megha Mittal to German national newspaper Frankfurter Allgemeine Zeitung. “We are thinking about new products, cosmetics for example. A relaunch of children’s fashion is possible and I furthermore dream of a men’s line.” [Reuters, Drapers]

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