Emma Watson joined by brother Alex for Burberry Prorsum’s Spring/Summer 2010 ad campaign

How beautiful can one family be? Harry Potter star Emma Watson is back as the face of Burberry Prorsum’s Spring/Summer 2010 advertising campaign, joined by her younger brother Alex Watson and model/muscian George Craig. The rather simplistic campaign (which seems to be a trend this S/S 2010 ad campaign season) hasn’t garnered many fans on the popular fashion forums The Fashion Spot with many wishing for the return of the likes of Kate Moss, Lily Donaldson or Agyness Deyn.

Photographed by Mario Testino, it is no surprise he chose his current favourite male model, Craig, to star alongside the Watson siblings with Alex seemingly a budding model at 16 years of age – he’s signed up with Storm Models in Britian and has also guest starred in Harry Potter The Order of the Phoenix.

”This campaign celebrates our heritage and our timeless Burberry icons. The energy of the images and the dynamic cast reflect the different attitudes and expressions of the Burberry guy and girl. We’ve worked again with Emma Watson who has a classic, effortless beauty and is incredibly talented. Alongside Emma we have four British guys; Emma’s younger brother Alex Watson, Matt Gilmour, Max Hurd and George Craig,” said Christopher Bailey, Burberry’s Chief Creative Officer


  • Fashionchicka says:

    ugh the people on the fashionspot are usually a bunch of pretentious twats, People who flip through magazines won’t be complaining that’s for sure.
    I love it…just not George Craig. He’s the one who cannot model at all!

  • sobriquet87 says:

    I love this new campaign!! Emma is GORGEOUS and I love all the clothes!! They look amazing! I love how simple and chic the ads are. Love it!

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