Video: Sonia Rykiel for H&M launches with quite a spectacle

We told you earlier this week that the Sonia Rykiel for H&M launch would be like a fantasy land inside Paris’ Grand Palais, and we were right judging from the video footage that came out of Paris. It seemed like everyone was there (our invite must have been lost in the mail) including Jean Paul Gualiter, Kate Bosworth, Eva Herzigova and Nadja Auermann – even British model Lily Cole took time out of her studies to make an appearance on the ‘runway’.

“It was the most magical evening. Sonia Rykiel is so totally Parisian, the epitome of chic,” says Margareta van den Bosch, H&M’s creative advisor. “This is the spirit of the Sonia Rykiel pour H&M collections that shone through at the party last night. It was such a thrill to work with a fashion icon like Sonia Rykiel.”

With such a fantastical celebration of Paris and Sonia Rykiel – which in our minds was a little Mardi Gras and a little Victoria’s Secret Fashion Show with a dash of French flair thrown in – it left the guests in attendance gushing about their love for the evening and the French designer.

“I’ve always been a big fan of Sonia Rykiel. To me she is so feminine, and so wonderfully dramatic, like a big glittery bow on a dress. It’s crazy here, I wasn’t expecting this. It’s like a mini carnival,” says Kate Bosworth.

“I love Sonia Rykiel, and I love the association with H&M. Sonia Rykiel is like a revolution in fashion. She makes sexy clothes, but ones that are very modern, cool and feminine. She’s super-clever and super-talented and I have big, big admiration for her,” says Jean Paul Gaultier.

“I think it’s very Sonia Rykiel to have her presentation with H&M here. She’s so Paris, and I don’t think she could have had it anywhere else,” says Eva Herzigova.

And to think this was all for a high street-designer lingerie collaboration! Last night’s launch also gave the attendees a preview of the Sonia Rykiel for H&M knitwear that won’t be released until next year.

The Sonia Rykiel for H&M collection will be released Saturday December 5.

Watch another video from the launch below.

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