Daisy Lowe may not have won the Model of the Year award and Julia Restoin Roitfeld may no longer be the face of Tom Ford’s Black Orchid, but both have been tapped by Esprit to spearhead their campaign to launch into the US market. Known throughout Europe and Asia as a Banana Republic/Gap style chain, Esprit has Restoin Roitfeld fronting the Esprit women’s casual range while Lowe is the face of their younger EDC line.
Though the brand is known for not advertising, Ronald Van der Vis, executive director and group chief executive officer, said the campaign will show customers “that Esprit has grown into an international lifestyle brand” and will instead use the images for promotional materials and online.
It’s not the edgiest campaign, but it’s fresh and fun. Not to mention enlisting help from Restoin Roitfeld and Lowe is definitely a step forward for the fashion brand and should help as they plan to launch more stores in America. Check out more of Barnaby Roper’s campaign for Esprit below.