Alexander Wang shoots a Spring/Summer 2010 campaign

He may not advertise in magazines yet, but that hasn’t stopped Alexander Wang from gathering Anja Rubik, Edita Vilkeviciute, Jacquelyn Jablonski, Hanne Gaby Odiele, Mirte Maas, and Liu Wen together to pose for a set of promotional images for his Spring/Summer 2010 campaign. Unfortunately the messy side braid that was such a hit at his New York Fashion Week show, instead we’re presented with a darker grungier version of his football-inspired Spring/Summer 2010 collection – so much so that we wonder how his sports inspiration did not translate into these images.

We’re really not sure if we love, like or loathe these looks, but we are glad Wang has delved into the world of advertising campaign imagery.

Scans via FashionCoupious