Hoping to spead the holiday cheer, H&M have employed Sasha Pivovarova, Malgosia Bela, Missy Rayder, Ben Hill and Ryan Thomas for their Holiday 2009 advertising campaign, but unfortunately even Pivovarova’s cheesy grin’s could get us to smile especially since Bela looks bored. With the holiday season well and truly upon us, we’re suppose to be reminded of the fun and warmth that this time of year brings, instead I’m left wondering where H&M’s festive cheer is. Maybe some models weren’t made to smile, after years of being forced to look distant on the runway, looking cheery in a fashion campaign is a little hard to swallow.

Check out the other images below and let us know what do you think?

[Via Modelina & TFS]