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Jean Brown teams up with Imelda for the first Australia blogger/retailer window installation

Helen Lee October 15, 2009 Comments Off

imelda-matt-smallThe Canadians over at Holt Renfrew may have had the first pick of the cherry with their blogger inspired window installation, but down under it was the stylish ladies at Jean Brown that have shown their social media prowess teaming up with Matt Jordan at Imelda.com.au to co-design a window installation inspired by his blog. Set to be revealed later this month at their Brisbane boutique, Matt gave us a sneak preview yesterday.

This is the first high profile blogger/retailer collaboration in Australia, with many fashion brands being form relationships with bloggers who have influence in the social media sphere – something I hope to change through my new pet project, i BLOG fashion.

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