First images: Sonia Rykiel for H&M, the Japanese lingerie ad campaign


It was announced last month that Sonia Rykiel was designing a collection for H&M. With the first collaboration set to drop this December, an image from the Japanese ad campaign has been leaked to the web featuring models dressed in the Sonia Rykiel for H&M lingerie.

The Cut thinks the flowers adoring the bras and panties make complete sense – and it does if you love wearing your underwear as outerwear. But aren’t pasties are for times when you shouldn’t wear underwear.

What do you think of the first leaked images?

1 Comment

  • Wendy Greer says:

    These are the first images I’ve seen of this great new collection and I will certainly be down at H&M when they hit the stores.

    Those little shorts look really sexy – can’t wait to see what else they come out with.

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