The Queen of knits, Sonia Rykiel is teaming up with H&M for not one, but two high street collaborations – Winter 2009 and Spring 2010. The collection will feature colourful knits that the brand has become world renown for with the first collection set to drop on December 5, 2009 and the second on February 20, 2010. The collaboration will feature knits, lingerie, accessories and even childrenswear.
“It is a hallmark of Sonia Rykiel to think of all women because fashion is about a certain spirit more than a question of means. This collaboration fits perfectly with our philosophy. The Sonia Rykiel pour H&M lingerie collection is the ideal way to offer the essence of Rykiel to a great number of women around the world, and a beautiful way to close the year. The knitwear collection is perfect for welcoming a colourful new season,” says Nathalie Rykiel, president and artistic director of Sonia Rykiel.
The Holiday collection, dropping on December 5, 2009 will feature their knitwear for women, along with accessories and lingerie, while the Spring 2010 collection will see the addiction of iconic knitwear at affordable prices for girls aged 1 – 8 years old.
“Sonia Rykiel is a true fashion icon who invented a signature style around femininity, Parisian chic and modernity – as well as functional, comfortable, wearable clothes. She has an attitude that inspires admiration among women of all ages around the world. We loved the joyful chic of Sonia Rykiel’s 40th anniversary runway show – and in that spirit this collection is all about revelling in great lingerie for its own sake. This is a totally modern, new kind of lingerie look, and when we started to work together with Rykiel on it, we just couldn’t stop,” says H&M creative advisor Margareta van den Bosch.
This news follows the anticipation surrounding the Jimmy Choo for H&M collection set to drop this November.