BCBG Max Azria has stepped up their online presence, not with a website or a Twitter account (they already have them, and gave us previews before the show began) but within hours of their spring summer 2010 runway show at New York Fashion Week, some pieces from the collection is already available for pre-order online.
And no doubt fans will be snapping up the pieces which featured dress after dress in an array of styles. Azria moved away from tailoring this season with draped dresses that exuded ease and affordable luxury which evolved into Herve Leger inspired bandage gown. Colour was also key with bright splashes of colour to bold brights that will certainly capture the eye next summer.
Watch a video of the show below.