LFW S/S 2010: The (Adore) Beauty Report


Beauty looks at Jonathan Saunders, Matthew Willamson and Burberry Prorsum / via NYMag.com

Obviously I am not a fashionista, as I just don’t get why London Fashion Week‘s fashion designers would pay very attractive women to wear their clothes on the catwalk, only to instruct their makeup artists do their very best to make these women look either scary or really exhausted. I call it the “Anti-Pretty” trend.

Charles Anastase had them in heavy clown blush. Jonathan Saunders and Peter Jensen had them channeling Tilda Swinton, with blond brows, washed out faces, and no mascara or eyeliner. Acquascutum gave them pale faces and heavy goth kohl-lined eyes, while Basso & Brooke had midnight-blue lipstick. Mimi from Drew Carey would have loved the eye makeup at Luella.

Rant over – not all designers were guilty of Anti-Pretty.

Burberry Prorsum‘s models were the epitome of It Takes Three Hours To Look This Natural, with barely-there (but definitely there) nude makeup and oh-so-casual tousled layered hair. Erdem’s naked faces and softly pulled back buns were perfect with their floral summery dresses. Issa’s smokey eyes had a touch of shimmery colour, balanced with nude gloss for a fun party-girl look.

As for hair, a lot of slicking back goin’ on. Matthew Williamson and Duro Olowu had slick buns with deep diagonal side parts; Jaeger London repeated the ballet up-do (a la Marc Jacobs) at, this time with ironed straight ends left out of the bun for a more oriental interpretation. At Luella the bun was slick then piled high and tousled with a big floppy bow, while Josh Goot just slicked the top and left the rest hanging straight. Nicole Farhi’s models, meanwhile, headed straight out to the Flock of Seagulls Fan Club meeting after the show.

Kate Morris is the founder of AdoreBeauty.com.au: a self confessed beauty junkie, she sources some of the most exclusive beauty brands for her one stop online beauty shop. Kate will be guest blogging for SASSYBELLA.com throughout the spring/summer 2010 shows.