We were more than a little shocked to learn that Erin Wasson’s LowLuv jewelry collection was retailing at more than USD$1,000 – after all the pieces weren’t made out of exotic jewels. But the price is set to come down in a LowLuv costume jewelry collection which will debut on her RVCA runway next week at New York Fashion Week. Prices start from $40 to $200 for the metal based pieces.

“I really felt like it was time to open up LowLuv to the customer who’s been lusting after the expensive stuff but could never afford it,” Wasson said. “That’s my girl. She’s the girl who wears Erin Wasson x Rvca and I wanted to make LowLuv attainable for her, too.”

[Via WWD]