He’s known as Carrie Bradshaw’s other half in Sex and the City or one half of a crack detective team on Law & Order: Criminal Intent but Chris Noth has added another title on to his resume. Spokesperson for Biotherm Homme, North America. He’s the guy all women dream of having (when he’s not leaving Carrie stranded at the altar that is) and Biotherm hope it encourages women to buy up their new Force Supreme range for their man.
“Chris Noth is the perfect Biotherm Homme Ambassador”, said Marie-Josee Lamothe, Vice-President General Manager for Biotherm, North America in a release. “While always exuding a casual, suave and elegant attitude, Chris manages to create a bond with his audience remaining accessible and relatable to both men and women equally, values which are important to Biotherm. Charismatic and simple, Chris is a natural fit with the brand.”
It’s not Mr Big aka John James Preston Chris Noth’s first modeling gig, he had previously front LG advertising campaign for a new line of mobile phones (pictured). The first Chris Noth for Biotherm Homme ads will appear in time for the Canadian 2009 Fashion Christmas Books.