The Victoria Beckham ‘Swings’ Fall 2009 ad
3:01pm 30th August, 2009 - By Helen LeePosted in Celebrities, Clothes, Video
It was reported that the Victoria Beckham Fall 2009 dress collection ad would be released today at 3pm UK time on Dazed Digital but anyone with an internet connection can catch the video a full 9 hours before hand because Bergdorf Goodman’s release has been leaked on to the web – early (it may be 3pm Australian Eastern Standard time, but it’s only 6am London Time now).
Shot in one take, the television commercial is entitled Swings, it features eight models dressed in Beckham’s Fall 2009 dress collection swinging from west London townhouses. Co-directed by Mat Jerrett and Beckham herself, she made a small cameo with her profile visible in the last few seconds of the 1:15 long clip wearing the same outfit she was pap’d in when the mini movie was filmed late July.
Unlike her Spring 2009 ad, you can actually make out the faces of the models as they swing in unison. What do you think of the ad?
August 30th, 2009 at 9:18 pm
Beautiful and so simple but elegant
August 31st, 2009 at 8:04 am
OMG! It’s brilliant. Very classy and way better than all the other ads by the big fashion houses. It’s different than her first collection ad and I think it’s even better – which is saying something as the first one was amazing
August 31st, 2009 at 11:38 pm
Very cool promo!
October 29th, 2009 at 9:58 pm
[...] was inevitable, Victoria Beckham entered the fashion fray via a collection of dresses and now that the she’s released her second collection to much fan fare, there is talk that [...]
March 16th, 2010 at 12:21 am
[...] model with an Asian and African American model on the same London street Victoria Beckham shot her ‘Swings’ video (most likely Prince’s Square). Cute ad but I want to see the Georgia May Jagger Rimmel London [...]