Melbourne Spring Fashion Week, along with the L’Oreal Melbourne Fashion Festival are fashion events for everyone in Melbourne, Australia to promote retail sales and the fashion industry throughout the city through free and ticketed events. While it’s not uber exclusive like NYFW and its sisters, it’s a big deal. Today Australian model Jessica Hart was unveiled as its ambassador for 2009.
Currently the face of Australian swimwear label, Seafolly, the stunning blonde is already featured on MSFW’s website and will be a special guest at the official MSFW launch party on Sunday August 30th.
Check out Hart talking about her new role below: