Cynthia Rowley does babywear for Babies “R” Us


With so many celebrity mum’s out there, designer brands are starting to cater to the mums with a taste for the finer designers. While you wouldn’t splash out on Gucci babywear unless you have several bank vaults holding your money, you can pick up adorable babywear pieces from Cynthia Rowley’s Hooray collection for Babies “R” Us.

An exclusive collection of ‘fashion-forward’ baby products, the Hooray by Cynthia Rowley line includes playwear and bibs to perfectly patterned baby blankets and diaper bags. With fun and colourful designs that resemble tuxedos or feature printed gemmed necklaces, the collection ranges from an affordable $5.99 to $39.99.

“I’ve been dying to do baby clothes for a long time… I just wanted to find the right partner. I think that baby clothes should be reasonably priced and accessible. People can’t believe the combination of the quality, the price and the style–it makes everything so easy,” said Cynthia Rowley in a release.

The Hooray by Cynthia Rowley collection hits Babies “R” US stores and online at in September 2009 with a even bigger collection planned for 2010.

Check out an online preview of the collection here.


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