Diane von Furstenberg’s D eau de parfum stinks up NYC’s Meatpacking District

dvf-fragranceGuess what smells in the Meatpacking District? It’s not the smell from trash day, its Diane von Furstenberg’s signature fragrance D which retails at $75 for 100ml, and the locals get to enjoy it for free.

Page Six are reporting that the DvF boutique on West 14th Street boutique is pumping the fragrance through the shop’s vent and it’s making the surrounding streets quite fragrant too.

“I literally got dizzy from this,” one woman, on her way to check out the High Line Park, complained to Page Six, describing the scent as “putrid, awful . . . something you’d find on a 60-year-old matron.

“She [von Furstenberg] has some nerve wafting this out of her store. There is a point at which these peoples’ egos and chutzpah . . . absolutely begin to take over any sense of reality or consideration for other people . . . It’s just a matter of time before someone’s going to get sick and keel over from it or has an allergic reaction to it.”

Meanwhile, Page Six checked with DvF and her rep said they hadn’t heard about the problem but will look into it.

Scenting designer boutiques with the brand’s signature fragrance is no uncommon, with Coco Chanel’s staff reporting spraying Chanel No.5 through her atelier just before she arrived and eventually all Chanel boutiques.

1 Comment

  • Ann O'Dyne says:

    what party-poopers to object to a nice fragrance in the stinking streets of NYC !

    on the other hand, what a waste of product to go so far beyond the regular department-store Spritzer Girls.

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