Victoria Beckham for Emporio Armani underwear – revealed!

Posted by Helen Lee at 5:40 pm January 15th, 2009 | 2 comments

Joining husband David Beckham as a face of Emporio Armani underwear is Victoria Beckham – and we’re seeing more of the former Spice Girl than we ever thought.

“Great underwear is alluring and provocative, so I wanted to work with someone who would make a real impression,” said Giorgio Armani of his model choice.

Often seen in tailored and form fitting outfits, this is a different side to Victoria who dons a sporty and a flirty bra and panties ensembles for the black and white ads photographed by Mert Alas and Marcus Piggott. I must admit these images are quite empowering – Posh looks like a woman who knows what she wants and looks confident and sexy in her Emporio Armani underwear.

“It’s an honor to have been selected by Mr. Armani to represent the Emporio Armani Underwear brand and to execute his vision with the incredibly talented team of Mert & Marcus,” Beckham said.

For her trouble Victoria was reportedly paid $17 million as part of a three-year deal -which includes being featured on billboards in New York, London, Paris, Rome and Tokyo. Just like David!