Fashion Week Preview: Christian Cota Goes Green for Be Eco Chic™ Campaign

As a exclusive, we are proud to unveil a special Fashion Week sketch from one of New York’s most promising young fashion designers, Christian Cota. Featured in September 4th’s Be EcoChic™ Fashion Week kickoff runway show at the Milstein Hall of Ocean Life at the Museum of Natural History, this lovely gown is not only one-of-a-kind, it is 100% environmentally friendly.

The Be EcoChic™ campaign launches globally during Mercedes Benz Spring 2009 New York Fashion Week. Aside from Cota, other fashion luminaries including Carmen Marc Valvo, Chado Ralph Rucci, Del Forte, Donna Karan (DKNY), FORM, Red Carter, Vena Cava and others will taken an active role in the show. All designs will feature “innovative fabrics that are environmentally-sensitive, sustainable, low-impact or recycled”. Supermodel Alek Wek, actress Dominique Swain, Laura Hutton, and Alexandra and Theodora Richards are among the slew of celebrities who will also lend their support to the cause by modeling the eco-chic finery during the Sept. 4th event.

The fashion universe has warmed to the idea of “going green” even before the general public fully embraced the lifestyle. Loomstate, United Bamboo, and other organic fabric clothing companies fast attracted sworn devotees and specialized in earthy fringe appeal. But by 2008, these same companies were as ubiquitously donned by hip urban youths as 7 For All Mankind.

“Being fashionable and environmentally-friendly are no longer mutually exclusive,” says Fern Mallis, Be EcoChic Advisory Committee member and Senior Vice President of IMG Fashion. “With forward-thinking creativity and a new generation of sustainable fabrics, designers have taken ‘green’ fashion to an entirely new level. Eco-fashion is not a trend but rather a new category we can anticipate seeing a lot more of on the runway.”

Remember: will be attending and providing extensive coverage of New York Fashion Week! Check back often as we profile Spring 2009’s hottest shows, events, and key players.

Christian Cota‘s own Spring 2009 presentation will take place on Monday, September 8th at the The Altman Building.