Confirmed: Gisele Bunchen the newest Max Factor face

Gisele Bunchen has been confirmed as the newest face of Max Factor.

One of the worst-kept secrets this year was confirmed by WWD with news that the partnership will see Bunchen working with makeup artist Pat McGrath and photographer Nick Knight for the North American market.

Primarirly replacing Carmen Electra, Bunchen’s multi-year contract will see her act as the North American face, while fellow model and long-time Max Factor face, Carmen Kass, will remain as the face in in Western Europe, Latin America, Australia and parts of Asia.

Expect to see photos of Bunchen in a Wal-Mart near you as Max Factor gears up to celebrate their 100th anniversary next year while her first ads for the brand is set to appear in October editions of fashion magazines.