William Rast (played by Justin Timberlake) and Erin Wasson are lovebirds on the run from the police in the fall winter 2008/09 advertising campaign for the denim line founded by Timberlake and Trace Ayala in 2006. The print and web shorts are entitled, My Name is William Rast, with Timberlake co-writing, co-directing and composing the score.
“We came up with this idea for him to play a role as this guy named William Rast,” [creative director] Johan Lindeberg said. “So it isn’t meant to be Justin, it’s Justin playing a role, as an actor. When we explained the idea, he instantly loved it and got really into building the profile of this character.”
Donâ€™t the pair look sexy in thir leather jackets and snug jeans? They don’t look like rebels without a cause, but the jeans sure look good. Are you a fan of William Rast jeans?
Donâ€™t forget to check out WilliamRastMovie.com later this month when the trailers and gallery are launched.
Check out more photos below!
[via Off the Rack and WWD]