Velvet Hour, the advertising campaign for new Kate Moss fragrance

Kate Moss has a new fragrance? That’s news to us.

But it’s true since Kate has been on the promotional trail for the fragrance (and lost some hair in the process) called Velvet Hour. Not much has been revealed about the fragrance besides this advertising campaign image photographed by Mert & Marcus and posted up on TheFashionSpot forums.

The blue bottle harks back to the shape of Chopard’s Casmir fragrance while the campaign is rather reminiscent of Eva Green’s campaign for Dior’s Midnight Poison.

What do you think of the image, and are you excited another Kate Moss fragrance is set to be launched?


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