Sassy Bella Fashion Blog

Karl Lagerfeld tells you to drive safe in a yellow vest

No this isn’t a new trend Karl Lagerfeld is starting but a safety warning for French drivers.

The popular creative director of Chanel and Fendi has been asked by road safety chiefs in France to front their latest campaign, encouraging drivers to wear light-reflecting clothing when traveling at night.

Photographed wearing a bright yellow reflective vest over his trademark black suit, fingerless gloves and sunglasses, the campaign boasts the tagline: “It’s yellow, it’s ugly, it doesn’t go with anything, but it could save your life”.

While this campaign is sure getting some attention, I’m thinking you would get more fashion conscious drivers to wear the vest of Lagerfeld himself designed a version.

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5 Responses to “Karl Lagerfeld tells you to drive safe in a yellow vest”

  1. DeSmitten Says:

    haha! I think that he looks very funny… i dont know if people will take it seriously

  2. Chen Says:

    Lol I’m trying to understand how wearing a safety vest while driving a car is going to be a warning to other motorists :P But I like it anyway.

  3. Chichi Says:

    I find it hard to believe that a fashion king like Karl Lagerfeld would ever agree to wear such a bright coloured saftey vest. It makes me wonder how much he was paid? Nonetheless, he looks very cool in this reflective yellow vest.

  4. SASSYBELLA.com » Blog Archive » Love Karl Lagerfeld? He’s been one busy man Says:

    [...] while you’re gallivanting around the Internet looking for all things Karl, check out the new beta version of WWD. Have fun!  Email this | Permalink | Comment [...]

  5. Ann oDyne Says:

    Dear Chen, The vest is to put on when you get OUT of your car on those very speedy autobahns in Europe, so that the cars passing at 200kmsph don’t hit you. Karl isn’t stupid.

    Hi Helen -
    I came here from the jezebel.com linkback to this post.
    I had been chasing posts on the Karl Steiff bear, and also found a great Karl fansite I recommend to you.

    peace and love

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