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Karl Lagerfeld tells you to drive safe in a yellow vest

Helen Lee June 19, 2008 3

No this isn’t a new trend Karl Lagerfeld is starting but a safety warning for French drivers.

The popular creative director of Chanel and Fendi has been asked by road safety chiefs in France to front their latest campaign, encouraging drivers to wear light-reflecting clothing when traveling at night.

Photographed wearing a bright yellow reflective vest over his trademark black suit, fingerless gloves and sunglasses, the campaign boasts the tagline: “It’s yellow, it’s ugly, it doesn’t go with anything, but it could save your life”.

While this campaign is sure getting some attention, I’m thinking you would get more fashion conscious drivers to wear the vest of Lagerfeld himself designed a version.

3 Comments »

  1. DeSmitten June 20, 2008 at 2:24 am -

    haha! I think that he looks very funny… i dont know if people will take it seriously

  2. Chen June 20, 2008 at 12:16 pm -

    Lol I’m trying to understand how wearing a safety vest while driving a car is going to be a warning to other motorists :P But I like it anyway.

  3. Chichi June 20, 2008 at 11:59 pm -

    I find it hard to believe that a fashion king like Karl Lagerfeld would ever agree to wear such a bright coloured saftey vest. It makes me wonder how much he was paid? Nonetheless, he looks very cool in this reflective yellow vest.

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