Estee Lauder’s latest fragrance, Sensuous, is set to be launched exclusively in Bloomingdale’s next month, is set to embody the every woman.
Which explains why they have chosen four models for the brand where there is a 21-year-age gap between the oldest and younger model.
Current Estee Lauder faces, Carolyn Murphy, Gwyneth Paltrow, Hilary Rhoda and Liz Hurley were all photographed in white shirts and high-waisted black knickers by Craig McDean in this simple campaign imagery.
“Each model represents a different side of sensuality,” says Aerin Lauder. “Hilary conveys youth, while Carolynâ€™s classic look communicates elegance. As an actress, Gwyneth brings an emotional range to sensuality and Elizabeth portrays confidence and wisdom.”
What do you think of this campaign, do the women speak to you?
See below for a shoot three of the four models did for a Harpers Bazaar editorial shoot. A bonus for Lauder for advertising in the magazine perhaps?