He is Australia’s pajamas king and after carving out a niche for himself with his adorable retail stores, Peter Alexander is taking his pajamas to the USA.
Ragtrader are reporting that the American expansion of Peter Alexander is finally happening with the first Peter Alexander store set to open up at Valley Fair Mall in San Jose next month with the full collection of sleepwear, lingerie and accessories available. The Californian boutique will be followed by two more stores in Los Angeles later in the year.
“The Peter Alexander brand is a leader in the attractive sleewear and loungewear market and our product offering is ideally suited to the American market, especially in the dynamic and fashion-conscious state of California,” said Jason Murray, Just Group’s (PA’s proprietor) managing director.
For those of you who haven’t heard of Peter Alexander, think Victoria’s Secret Pink but with less emphasis on the high school/college years. Check out their website here.