Kate Hudson models for David Babali for Wild Aid

Some celebrities front advertising campaigns for the money while some font them because they believe in the cause. Kate Hudson can probably be slotted in with the latter group.

The bubbly blonde has chosen to use her star power to front the advertising campaign for David Babali’s natural hair care collection for Wild Aid.

Wild Aid is an organisation that protects endangered species around the world, hence why Kate was photographed surrounded by adorable lion cubs. The haircare collection was created with Kate with natural ingredients that are free of sulphates, parabens, animal products and animal testing.

The air care collection is due in stores in the coming months.